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Alustuseks

Võtaksin esimese postiga kokku teemad, millele püüan antud blogi raames keskenduda. Teen seda võimalikult kompaktselt ja konkreetselt!

1. Kajastada uudiseid rahvusvahelistest sündmustest, mis võiksid mõjutada eesti ettevõtete rahvusvahelist turundustegevust. Kuna kõikide sündmuste kajastamine oleks liialt ajakulukas, siis keskendun peamiselt EL´i tähtsaimatele sündmustele.

2. Anda praktilisi näpunäiteid rahvusvahelise turundustegevuse planeerimisest ja finantseerimisvõimalustest. Seejuures kirjeldan analüüsimeetodeid nii teoreetilises kui ka praktilises võtmes ja püüan anda näiteid, mis võiks teid aidata. (turu-uuringute meetodid, siseanalüüsi meetodid, strateegilise tegevuskava planeerimise võimalused jne.)

3. Anda lühiülevaateid huvitavamatest rahvusvahelise turunduse alastest uuringutest.

Blogi eesmärgiks on koguda kokku suur hulk informatsiooni ning kajastada seda lühiülevaatena koos kiire analüüsi ja hinnanguga.

Tervitades,

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Arutelu

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