//
you're reading...
Hind

Hinnakujundus eksportturgudel

Järgnevad postituses räägiksin pikemalt välisturgude hinnakujunduse teemal. See võib tunduda küll lihtsa ja loogilise teemana, kuid usun, et paljud ettevõtted alahindavad eksportmüügiga seonduvaid kulusid ja kasutavad samu strateegiaid nagu siseturul.

Rääkides välisturgudel kasutatavatest hinnasatrateegiates peaksid kõik eksportijaid täpselt kindlaks määrama, et millistel tingimustel antud hind (või terve hinnakiri) kehtib. Antud juhul viitan just Incoterms lühenditele, mille kohta leiate rohkem informatsiooni SIIT. Soovitan kõigil täpselt endale selgeks teha, mida erinevad lühendid endast kujutavad, et vältida hilisemaid arusaamatusi. Siinkohal pöörake ka tähelepanu, et Incoterms´sid ei hõlma endas ainult kulusid, vaid ka vastutust (lisandub kindlustuskulu!). Kindlasti oleks soovitav ainult lühendi kasutamise asemel ka kliendiga põhjalikult kokku leppida, et kuidas antud tingimus toimib, kes vastutab ja mille eest. Näiteks kasutades EXW (ex-works) lühendit, peab klient olema teadlik, et hinnale lisanduvad erinevad kulud alustades tollidest, transpordist jne. Oleks ka viisaks pakkuda hinnakirju erinevatel tingimustel, et klient näeks, milline on toote müügihind ilma lisakuludeta.

Järgnevalt peaksite hinnakujundusel arvestama järgnevaid tegureid:
1. valuutakursi kõikumine; – soovitan kasutada kvartalipõhist hinnakujundust, et vältida riske.
2. transprdikulu; – samuti võib pidevalt muutuda, mille tõttu oleks mõistlik hinnakiri lühemaks perioodiks koostada.
3. kindlustus; – eelkõige veosekindlustus.
4. skonto; – ehk allahindlus arve kiirtasumise korral.
5. agenditasud;
6. koorma suurus; – kas tegemist on poolkoorma või täiskoormaga ning kui palju tooteid koormasse mahub.
7. administratsioonikulud (juhul kui neid pole veel arvestatud!);
8. muud tegevusspetsiifilised kulud.

Advertisements

Arutelu

One thought on “Hinnakujundus eksportturgudel

  1. I seriously love your website.. Pleasant colors
    & theme. Did you build this site yourself? Please reply back as I’m looking to create my very own blog and would love to
    know where you got this from or just what the theme is named.
    Many thanks!|
    Hello there! This post could not be written any better! Looking through this article reminds me
    of my previous roommate! He constantly kept preaching about this.
    I am going to send this information to him. Pretty sure he’ll have a
    very good read. Thanks for sharing!|
    Whoa! This blog looks just like my old one!
    It’s on a completely different topic but it has pretty much the same layout and
    design. Excellent choice of colors!|
    There is definately a great deal to learn
    about this topic. I love all of the points you have made.
    |
    You made some really good points there. I looked on the internet for more info about the issue and found most people will
    go along with your views on this site.|
    Hi, I read your blogs like every week. Your story-telling style
    is awesome, keep doing what you’re doing!|
    I simply couldn’t leave your web site prior to suggesting
    that I really loved the usual info a person supply in your visitors?

    Is going to be back often in order to investigate cross-check new posts|
    I needed to thank you for this great read!! I absolutely enjoyed every bit of it.
    I have you saved as a favorite to check out new things you post…|
    What’s up, just wanted to say, I liked this blog post. It was helpful.

    Keep on posting!|
    I drop a comment when I like a post on a site or if I have something
    to contribute to the discussion. Usually it’s a result of the sincerness displayed in the post I
    read. And after this article Queen Of Charms |. I was actually excited
    enough to post a comment I do have 2 questions for you if you don’t mind.

    Could it be simply me or do a few of the remarks look as if they are written by brain
    dead people? And, if you are posting on other online social sites, I would like to keep up
    with you. Would you list every one of your social sites like your twitter feed, Facebook page or linkedin profile?

    Posted by bursa de transport | märts 28, 2013, 1:02 p.l.

Lisa kommentaar

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Muuda )

Twitter picture

You are commenting using your Twitter account. Log Out / Muuda )

Facebook photo

You are commenting using your Facebook account. Log Out / Muuda )

Google+ photo

You are commenting using your Google+ account. Log Out / Muuda )

Connecting to %s

%d bloggers like this: