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Reklaamid huvitavamaks!

Üle pika aja üks lühike postitus; seekord teemaks reklaamikampaaniate (on või offline) disainiline külg.

Juhtusin eile kõndima Vilniuse kesklinnas, mis pole küll nii ülerahvastatud kui Tallinn, kuid tühi see ka nüüd pole. Panin tähele, et minu ees kõnniib seltskond, kellel on käes mingi reklaamitahvel ja muusikakeskus. Kuna tegemist oli kaubanduskeskuse reklaamiga, arvasin, et jälle on need reklaamibürood kokku pannud „kampaania“, mis koosneb peamiselt oma sõnu karjumisest sihtgrupile. See on muuseas suhteliselt tavaline praktika siin mail – iga mõne kuu tagant vuravad suurte plakatitega autod superkõlaritega mööda linna ringi.

Oma üllatuseks pidin aga tõdema, et osalen ka ise kampaanias. Tuli välja, et minu ees kõndisid rivis ca. 20 modelli erinevates huvitavates riietustes, mina aga viimane ja… tavaline. Tabasin end kohe mõttelt, et peaks mõned uued ja moodsamad hilbud muretsema. Wow, ma arvasin, et reklaam minu enda peal ei mõju!

Kokkuvõttes tahan öelda, et reklaami disainimisel pane rohkem rõhku sihtgrupi kaasamisse ja idee uudsusele – ja mitte aiunlt sõnumi ainulaadsusele. Mulle tundub, et paljud sõnumid/tekstid reklaamides on välja punnitatud kreatiivsus, mis kellegile kohale ei jõua. Kasuta lihtsat ca. viiesõnalist lauset, kuid atraktiivset vormi, et see kohale ka jõuaks.



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